Ever seen a competitor having more success then you at an exhibition, or wondered just what makes the difference between a good exhibition and a great exhibition? Full Day's Training ABSOLUTELY FREE.
Exhibition Management Training
Effective exhibition training master classes
AMA offer two complementary training programmes to help marketing specialists make the most of their exhibitions; ‘Effective Exhibition Workshops’ and ‘Stand Manning for Success’. These programmes, born out of AMA’s 20 years’ experience providing exhibition services to companies worldwide, offer practical ideas on effective exhibiting.
Effective exhibition workshops
This is an intensive training session to help marketers perfect strategy, planning and execution of results orientated exhibitions, effective exhibitions. In our workshops we consider how successful companies exhibit and look to experts in significant exhibition management services for their advice on ensuring exhibition success.
Compiled by marketing people for marketing people, this workshop is designed to help attendees with a project you are working on or considering.
Effective exhibition workshops include:
- Setting objectives
- Site selection
- Stand design optimisation
- Audience segmentation and targeting
- Marketing
- Efficient and effective stand manning
- Engage your customers
- Lead management and processing
- Budget management
Stand manning for success seminar
Conversion of leads from exhibitions has been proven (according to recent US research) to be the quickest way of obtaining a sale, but it is vital to know how to do it. There are many ways of taking a qualified lead and following up effectively after shows; this course presents the options and their relative advantages and disadvantages.
A seminar targeted at those who man exhibition stands, we guide you through the importance of understanding your role, body language, how to greet stand visitors, what to say and not to say to them, how to use your time at the exhibition wisely and how to recognise prospects’ value and needs quickly.
Stand manning for success seminars include:
- Understand your place
- Know you’re special
- Time costs
- Audience segmentation
- What to say (and not to say)
- Body language
- Exhibition selling techniques
- Lead management
- Lead processing
Book your Workshop
Effective Exhibition Workshops’ and ‘Stand Manning for Success’ are suitable for groups up to 12 persons. To learn more and to book these training courses please complete the following.
Exhibition Training Enquiry
Please complete the registration form, and we will be in contact shortly. Thank you.